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3/6/06 St. Pete Shines – 126,000 IP Addresses Can’t Be Wrong
The City of St. Petersburg Economic
Development Department’s web site has had more than 201,000 visits by more
than 126,600 unique visitors - measured by Internet Protocol addresses - in
the past year, making it the city’s most-visited department web site. For historical
perspective, the site had 70,000 visits and only 17,700 unique visitors in
the first year online (4/03-4/04).
The web site is a critical part of the department’s larger
“St. Petersburg Shines” marketing campaign to promote St. Petersburg as a
vibrant economic driver. These efforts have won a Florida Economic
Development Council Award of Excellence and a Southern Economic Development
Council Award for Best Marketing Campaign.
Some of the most popular pages on the web site have been
the development updates on the Greater Downtown area, Gateway/Carillon, Tyrone/ West St. Petersburg, and South St. Petersburg. These are updated
with the latest information, sometimes daily, as the department receives it.
The average length of a visit to the web site is five minutes and
twenty-eight seconds – well above the internet average of around 30
seconds.
Other popular pages include business
resources, photo
gallery, helpful
links, “10
things you need to know”, current news, business
overview, maps,
market data,
and quality
of life. The most popular downloaded documents are maps of the city,
and current
city real estate for sale.
Additionally, the website serves as an archive for the
department’s monthly e-newsletter, “St. Petersburg Shines Update,” and the
quarterly economic newsletter “Channel Marker.” To register to receive
these publications, click here.
The department is always looking to improve the web
site. If you have any suggestions or comments on the web site please click here.
Read
Past Weekly Updates
Send Us Your Comments on the Web Site
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